The app isn't intended as a competitor to digital content retailers like iTunes.
If companies were fined for showing children age-inappropriate content (as retailers are when they sell cigarettes to children), I bet they'd find a way to create age-testing systems.
We can get user-generated content from retailers like Amazon, from wide-ranging sites like reviewcentre.com,or from specialized sites in everything from travel with TripAdvisor.com to beer with RateBeer.com.
But yesterday Russ Grandinetti, Amazon's senior vice president of Kindle content, indicated "the retailer was willing to suffer some damage to its reputation and was simply doing what is 'in the long-term interest of our customers'".
This localized content showcased the retailer's worry-free shipping and return policies.
When the blogger tags content with a retailer, of which there are 4,000 on the platform, Google will be one of the platforms on which the blogger can elect to syndicate content.
So when it comes to injecting your site with content, where should retailers start?
"Sony launched before us, but we're the first with significant content and significant retailers on board," said Richard Cottrell, the president of EMI Music Distribution.
The effort involves just 300 of Intel's 105,000 employees, most of them brought in from other companies, and has required cooperation with both Hollywood content companies and retailers.
Tuesday, September 25 Mobile Transactions Forum 2007 A 1 day event for payment companies, retailers, content providers, tecnologists and entrepreneurs.
