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The companies want to help, of course, but not if it means a creeping acquisition of duties as the internet's content police.
He tells us what his own children have decided to do with their lives: "For my eldest son, who studied English at Oxford, reflection came late and he is now a content police officer.
That led to suicides and violence being livestreamed to audiences before Facebook's content police could take down the videos.
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"We take it really, really seriously," she said, adding that the goal of the new procedure "won't be as much content policing as there will be advertising policing".
And it's certainly a radical shift from the type of content policing employed at virtually every other user-generated Internet community, where moderators will regularly take down instances of hate speech or violence or gore, but would certainly never get into the tangled weeds of a polarizing moral issue like abortion.
"We rely heavily on our community to report this content, and remove it as soon as it's found," he writes, conceding that the platform has offloaded the lion's share of responsibility for content policing onto users thus far.
In a year that was rife with Russian interference, public trust issues, and content policing concerns (…and throw in a Senate hearing), Facebook is now focused on reassuring the public by rebuilding its brand and delivering an amazing user experience.
"The Santa Clara Principles are the product of years of effort by privacy advocates to push tech companies to provide users with more disclosure and a better understanding of how content policing works," EFF Senior Staff Attorney Nate Cardozo added.
When you are a popular online repository for user-generated content, policing what media belongs to whom can literally be a full-time job for entire teams of people.
She said the policy change has come about as a result of YouTube working much more closely with a network of NGO experts working in this space and also participating in its community content policing trusted flaggers program — who have advised it that even sermons that do not ostensibly preach hate can be part of a wider narrative used by jihadi extremists to radicalize and recruit.
Explosives were used to open a cash machine at a store in Rugby, before robbers made off with the contents, police say.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com