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"This would fuel ITV's next phase of growth as a content player which is attractively positioned given the anticipated consolidation in the European media space led by distributors and telcos".
SUP is the leading digital quality content player in the market, reaching over 50% of the Russian internet audience, with the media brands; LiveJournal (largest blogging platform), Gazeta, (The quality online paper without a paper) and Championat, (the leading online sports brand).
Over all, little has changed in the last few years: no major content player has gone "a la carte" and let subscribers choose only the channels they want to have and no one has started a virtual cable company on the Internet, despite efforts by Intel, Sony and other technology companies to do so.
Yahoo!, the most aggressive content player in the wireless arena, has so far avoided charging subscription fees for its cellular content.
"I don't think he wants to be the carrier who just owns the wires, but you can't be a pure content player right now".
"When you are playing a game, you are trying to think about creating value for other players, so the line between content player and creator is really fuzzy".
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Handsets are close to a necessity, while content players like Amazon's Kindle are more luxuries.
"What we are effectively doing is giving the content players a chance to play a little more in the equity game of audience aggregation.
"In principle it's the same, but in reality it's very difficult to say what the standards are for the online-video content players," says Vincent Tao, the boss of PPTV.
The Apple TV App Store is made for big content players.
"We're not sure if local content players will license [content] out [to Netflix].
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