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And of course we'll witness epic battles over content ownership and compensation.
But to make social media more temporary fundamentally alters our relationships to online visibility, to data privacy, content ownership, the 'right to forget'.
This time around, Mr. Cope has said that the rise of the Internet as well as wireless data will make media content ownership profitable and critical for Bell.
"We see this acquisition as a key step in the company's continued evolution into content ownership and television production," said Miguel Penella, chief executive of Acorn Media.
But, in an era when content ownership is as murky as the ink on Caxton's press, there doesn't seem any clear solution to deal with breach of copyright in the short term.
As the nature of information access changes, one of the biggest challenges faced by libraries will be driven by a shift from content ownership which works at the level of an individual institution, to providing services which can only be created and delivered on a larger scale.
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"The market desperately needs this, but in some senses it is already moving past it toward rental of content over ownership," said Danielle Levitas, an analyst at IDC.
Another major problem with electronic content is ownership.
2017: Agencies will continue to look more like media companies, getting more involved in content creation, ownership and distribution across all platforms that surround the connected consumer.
For decades, host countries have imposed requirements on foreign investors with respect to local content or ownership; might India, say, begin to insist that companies meet certain standards of compensation equity in order to do business locally?
Archaeologists believe that it was a stamp seal, commonly used in ancient commerce to mark containers by their contents and ownership.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com