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In short, the Content of an expression, with respect to a structure and context, is an intension.
The second aspect of meaning, character, reflects semantic rules governing how the content of an expression may vary from one context of use to the next.
By claiming that the reference-fixing descriptive content of an expression is its meaning, descriptivist theories of reference are thus able to straightforwardly account for a variety of cases that have proven to be enduringly problematic for Millians.
Certain puzzles about content determination have been thought to show that the content of an expression or utterance cannot be determined solely by which sentences we are inclined to regard as true; it is also partly a matter of the relative "naturalness" or "eligibility" of candidate contents.
The internalist denies an assumption common to all of the approaches above: the assumption that in giving the content of an expression, we are primarily specifying something about that expression's relation to things in the world which that expression might be used to say things about.
So, on this view, the content of an expression like 'the tallest man in the world' is not simply the man who happens to be tallest, but rather a function from ways the world might be to men namely, that function which, for any way the world might be, returns as a referent the tallest man in that world (if there is one, and nothing otherwise).
Similar(54)
The content of a linguistic expression, at a context, determines a corresponding intension, which is a function from possible worlds (circumstances of evaluation, really) to extensions.
Expressions like 'I' must also be associated with rules which determine the content of the expression, given a context of utterance.
11. Recanati (2012) distinguishes between the content and the occasion meaning of an expression.
In a discussion of the case attached to his decision, Justice York wondered whether the city's failure to study the negative impacts of the 60-40 esuggestedenthatuggested that "what the city is really regulating is the content of expression, clearly a violation of the plaintiff's rights to freedom of speech".
Thus the 2D matrix provides a graphic illustration of how content of the expression 'I' varies, depending on the context in which it is used.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com