We have aggregated very deeply in categories like globally popular subject areas, cultural focus properties and demographic-focused properties that have content-merchant services and communications services all integrated in, and all are built on the original navigation guide platform.
Our original strategy was to build this as a platform and then watch consumers' actual patterns of consumption and use that as a guidepost to go out and partner very broadly on a global basis to aggregate more and more content-merchant services and communication services into Yahoo!'s network of properties.
Now the company's business plan describes WebTaggers as "an application service provider that delivers highly targeted content for e-merchants," enabling retailers from Barnes & Noble way down to Bob's Books to learn the preferences of potential customers who surf their Web sites.
The interesting thing about the mobile experience in NetPlenish is that's it's aggregating the content from multiple merchants into one single application.
And for certain types of professional content creators and merchants, cutting their less likeable posts out of the feed — like their calls to buy their products or follow their other social accounts — was detrimental to their business.
Content round-up merchants loved it.
According to Watson 60 merchants and content providers have signed on, and their motivations are clear.
Smalltown differs from other sites for local business information like Yelp in that it focuses on merchant-created content.
The wizard is supplemented with some in-depth content aimed at educating merchants to better grasp the ins and outs of the terms and options offered by vendors so they can better negotiate agreements.
LinkWeaver, which powers VigLink's link insertion solution, detects product and merchant references within content in web pages and automatically creates a custom set of links embedded uniquely within each page.
VigLink, a startup that helps publishers and bloggers monetize their outbound traffic, is debuting LinkWeaver, a new technology which detects product and merchant references within content on web pages and allows website publishers to embed affiliate links automatically to create additional revenue.
