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I wrote at the time that this was a content medium when, in fact, it was a commerce machine.
Even as modernists mock spiritualism's ludicrous lingo and deride its metaphysical excesses, she finds, they are intrigued and attracted by its ontological shiftiness, its blurring of the traditional divide between high culture and low culture, and its self-serving tendency to favor form over content (medium, so to speak, over message).
Because video is rapidly becoming the favored content medium of many consumers.
Currently, most marketers are focused on how they can use videos as a content medium: Tutorials, how-tos, interviews, whiteboard sessions, and even rants fall into this category.
Stories are social media bedrock — the most full-screen and immersive content medium we can record and consume with just our phones.
Justine and Olivia Moore at VC firm CRV crunched the numbers to show that podcasting makes 10x less money per hours consumed than any other major content medium.
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This is an interesting time to be a content marketer, and I, for one, am excited to see the diversity of content mediums available to readers (and listeners).
But most popular content mediums seem intense at first, from color TV and video games to the augmented reality on the horizon.
Otherwise, there are many valuable lessons to learn from the popularity of podcasts that you can carry to your other content mediums.
Native ads have helped monetize otherwise free content mediums and could be critical to the future of journalism, even if they're meant to fool people.
Where can you branch out to different content mediums to attract more people?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com