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McKenzie says the current affairs "gap" between Newsround and Newsbeat is plugged by BBC Revealed, an online television show edited by him and accessed through the broadcaster's teen content initiative, Switch.
As well as BBC Radio 1, Parfitt's responsibilities now also include digital stations 1Xtra and the BBC Asian Network, as well as its multiplatform content initiative aimed at teenagers, BBC Switch.
That gives Facebook the opportunity to artificially boost the presence of shows in News Feed to build a bigger audience for the new content initiative.
For those unfamiliar, Netflix is bringing Arrested Development out of retirement, developing it as part of its own original content initiative.
Apple reportedly plans to launch the first wave of its original content initiative in March of next year, presumably as part of a new subscription streaming service.
Facebook has unveiled its initial lineup of news programming that will be airing in a dedicated section of Watch, the original video content initiative the social network launched last year.
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Bell has overseen the rapid expansion of the Guardian's audio and video offerings and new content initiatives on platforms such as mobile phones and Twitter.
The 18% increase, which will be used for a range of content initiatives including "investing in distinctive premium British content", will be funded by making BBC Worldwide a "leaner more efficient company", said Davie.
He also worked with Apple and NFL on their digital content initiatives in the past.
How seriously is Google taking its new storefront and content initiatives?
Hopefully both Twitter and Facebook will re-examine the value exchange with publishers around their hosted content initiatives.
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