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As it researched and developed the content for its accelerator, it realized that there was a dearth of analysis or information about accelerator programs overall.
The result would be that Detour could crowdsource content for its app, but it would also mean more ideas for what gets produced in the first place.
Like a media startup, it produces video content for its artists and other clients.
The company runs 120,000 servers on 1,200 networks in 81 countries, where it hosts Web content for its clients near locations of expected demand.
In the meantime, DISH contends it's providing replacement content for its customers on DishLATINO, including Telemundo, ESPN Deportes, Fox Deportes, Azteca and Pasiones.
Or, as OTOY claims, the investment will help it to produce "original holographic content" for its new stakeholders.
That makes sense, since it also targets that community for content for its consumer-facing services.
For Disney, the deal is significant because it usually relies on in-house content for its attractions.
Amazon spent $3 billion last year on content for its Prime video and music streaming service, double what it spent in 2014.
Koolhaas added, "China might choose to exert some control over content for its internal political stability".
The arrangement will also provide Yahoo with content for its 21 international financial sites.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com