His framework focuses around three planks: content, experience and platform.
"This initiative will capitalize on providing that viewer, who is among the most affluent and well-educated in cable, with a highly specialized content experience on a platform they can watch anytime, anywhere".
Given the ease of adoptions for this platform it will be a great gaming experience, a great media experience, and a great content experience.
He's been at the forefront of developing multi-platform content experiences.
Q: Will marketers be more likely to sponsor content experiences on this new platform-to wrap their messages and offers around the content-as opposed to using more traditional advertising devices (i.e., the 30-second spot)?
Virtual reality is an emerging platform that enables content experiences with a truly unique vantage point that brings fans closer to the game," said Vishal Shah, Senior Vice President, Digital Media at the NFL, in a statement about the new series.
"The platform creates high quality content experiences and offers brands the ability to engage, and interact in hyper-relevant ways".
This article presents a framework to help enterprises compete digitally with three capabilities: their content, customer experience and platform.
The goal was to "visually unify the reading experience of our content across platforms," engaging viewers on smartphones and tablets as well as on desktop.
Content, engagement platform and experience need to be better integrated in order for viewers to want to participate.
Rooted in shared values, media companies and global brands began collaborating to develop content, platforms and experiences that organically integrated into people's everyday lives.
