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This helps you determine what content employees found most useful.
And maybe more importantly, content employees perform better than unhappy ones.
And content employees creates a positive ripple effect for the company.
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Not many brands have truly figured out the best way to use these one-to-one platforms – the most successful have explored developing behind-the-scenes content (employee features, office tours, day-in-the-life) to put faces and meaningful moments in front of their consumers (again, see transparency in No. 1).
Happy, contented employees, and an environment where nobody argues or disagrees, and everyone compromises because the other person has goals, too, is usually not the culture that produces great shareholder value.
Zappos annually produces a "Culture Book" that's shared with anyone interested in its content – from employees to vendors and customers.
In all, iWon's share of the purchase price of Excite, the hardware, software, content and employees will cost a bit more than $5 million in the first year, the company says.
What good is sharing content if employees don't have access to the right content?
What good is great content if employees don't have a mechanism to share it?
Slideshare also allows users to feature particular presentations more prominently and categorize content from employees.
Addvocate provides a system for pushing shareable content to employees while they're actually using services like Twitter.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com