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McBride's content department — eight guys who spend their workweek capturing screen shots of any flash of flesh — is working hard to keep up with the new technology.
In fact, content marketing is so popular that 78% of companies with less than 100 employees have someone overseeing their content department.
The downside with having an in-house content department is that it can demand a larger portion of a small business's typically tight budget.
Even Hulu Plus should hit the system shortly, but the $9.99 a month service leaves much to be desired in the available content department.
Kaplan began her career as a producer at Current TV, and later moved to Viacom, where she helped launch the digital content department for Logo.
At the university, science and mathematics content faculty, education faculty, a science content department chair, the Educational Outreach Center department chair, and CPP undergraduate students all play collaborative roles in the project.
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In-house content departments: Creating an in-house content team could be a good solution for small business owners who wish to have more direct involvement and control over their content development.
In a letter to Time Warner, Steve Bornstein, the president of the network, wrote, "Unfortunately, it seems that TWC's content acquisition department cannot grasp that the NFL Network is more than eight games".
But after receiving detailed questions about their content, a department spokeswoman, Vickie Karp, wrote in an e-mail that "questions about who should be reporting through this document are fair and deserve further review".
Google TV seems impressive in many ways, but the new Apple TV has it beat in the content sharing department.
Makiko Tanaka, from Sony's content marketing department, says rabbits are very popular in Japan - after bears - because they are "small, fluffy and cute".
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