"Whether people are willing to pay for content delivered in this manner, we'll see," said Prosser.
"It's content delivered to you that meets you at the pace and pattern of your life".
More personalised content delivered on the right channel at the right time seems to be the clear direction of thought.
He said his real focus is on so-called IPTV [internet protocol television] services, providing broadcast-like content delivered online.
After all, the best way to grow an audience is with engaging content, delivered on a regular basis.
Ever since they launched, however, speculation has followed over the potential legal liability for content delivered on their platforms.
For Vivendi, the vision was of a world of personalised interactive content delivered in part through wireless devices.
"Maybe you come home from work and want a few minutes of content delivered to you rather than having to go to websites or filter thousands of tweets.
Location-based content delivered through methods such as push notifications enable patients and physicians to receive relevant information at the right moment, based on their geo-location.
The philosopher Marshall McLuhan said that a medium affects society not only by the content delivered but also by the characteristics of the medium itself.
"A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and very much as they want it".
