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We call this the amelioration effect of visual design and aesthetics on content credibility.
Based on the newly identified factors, we propose a predictive model for Web content credibility.
(c) Content credibility How retrieved content is effective for the temporal user-centric and content-based models?
This study also contributes the largest credibility dataset currently publicly available for research: the Content Credibility Corpus (C3).
The goal of our research is to create a predictive model of Web content credibility evaluations, based on human evaluations.
Discovered factors that affect Web content credibility evaluations are also weakly correlated, which makes them more useful for modeling and predicting credibility evaluations.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com