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To expand its New Retail capacities, Alibaba has been investing in a variety of firms including those from the logistics, e-commerce and content creation spaces.
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AOL has built a three legged stool to create content: part professional, part freelance, and part aggregated... but its model is far more hand-crafted than the other new players in the mass content creation space.
You may recall that Dreamworks acquired the teen-focused YouTube network AwesomenessTV back in 2013 for $33 million in an effort to acquire traction in the original content creation space.
The barrier to entry in the content creation space have fallen away.
With serious competition from Microsoft msft, the Seattle-based company has begun to move into the content creation and aggregation space and, as a result, has confused many of its investors.
In the beginning, brands moved in to their leased social spaces, invested heavily in content creation to draw users in and received impressive engagement.
Along with the acquisition of Nitobi Software and TypeKit, the company has also made a clear push into the tablet space, looking to bolster content creation.
At FabFitFun, Baldwin will help manage the company's content creation from the new video production studio space it just set up in its offices.
PlutoVR and Pixvana are two startups tackling the XR problem-space in communications and content creation, respectively, and experiences such as The Void, Modal and Two Bit Circus are developing for this new variable reality paradigm in the entertainment space.
"We are utilizing this moment of content creation to do ministry in non-traditional ways and spaces," Guidry said.
Content creation will boom in the next year -- the ground floor is now, and in a year the space will be impacted.
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