Apple's also be pushing to be a content creation platform for even heavier lifts like VR production.
With its public launch and the rollout of its content creation platform Convos, the Octane team is taking a gamble on the medium.
It's very similar to other content creation platform, something like Snapchat — if only 4 of your friends are on it, you'll be less likely to create content than if 40 friends are on it".
Bockmuller told me that Tackk was originally built to serve solely as a content creation platform, but it has added social features since then, like profiles and the ability to follow other users.
Medium, the content creation platform started by Twitter co-founders Ev Williams and Biz Stone, has acquired Matter, the science and technology journalism startup cofounded by former long-time Guardian technology correspondent and GigaOm writer Bobbie Johnson last year, for an undisclosed sum.
Mozilla is launching a hub today to show people how to get into WebVR, how to find cool experiences and how to create stuff themselves using A-Frame, the company's WebVR content creation platform.
It's worth noting that Facebook announced an augmented reality tool to create customized image filters at F8 in April, while a third-party developer, Amber Garage, announced HoloKit earlier this month to build mixed reality content for Google Cardboard and Apple released an AR content creation platform at the recent WWDC event.
"All of a sudden you have very compelling video content creation platform," Blau added.
For Shaul Olmert, CEO of social content creation platform PlayBuzz which continues to be the most shared publisher on Facebook, the change is actually natural.
Carter will join Google President and head of Business Development Nikesh Arora, Facebook product head Chris Cox, Google's VP of engineering Vic Gundotra, and other executives at Disrupt to discuss our core themes of what's now in content creation, distribution platforms, and –everyone's favorite — monetization of media.
