The big issue here is accuracy — to hear Marsden tell it, people want to use their tablets as content creation devices but are stymied by frustrated typing experiences.
"We believe this is very important – being able to enter text is an enabling factor to making mobile devices content creation tools" he says.
It's a multimedia device with some content creation capabilities.
On the one hand, new resources are needed such as crew mobile devices and a content creation server.
"We are aiming for devices that allow content creation, content sharing, content manipulation, and there will be probably many products out there and once we go out it will be clear which ones we enable and which no, but I cannot comment at this stage," said Loven.
Snapchat is obviously looking to keep content absorption on the same devices that promote content creation, i.e. mobile phones with back and front-facing cameras, but this is a major move that will allow Snapchat content to receive recognition from people who aren't users of the service already.
Harris hints that the plan is to eventually allow content creation, editing and publishing right from the devices themselves.
Unlike the sterile content creation environments that often ship with these devices, the Comeks application is actually fun to use and experiment with.
Content creation is getting easier now, with every mobile device able to upload videos in minutes.
