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Co-branded content could become more common and more interesting.
Combine that power with the seductive and generations-old lure of Hollywood and it's easy to see how home-grown British content could become even more squeezed out as media evolves.
But Mr. Zimbalist, noting that content sales hit $300 million in the first quarter of this year -- nearly half the total for all of last year -- said he believed that fees paid for content could become an increasingly large piece of the pie, perhaps as much as one-fifth of the revenue.
"Any fan with a passion for game, and the drive to create content could become an influencer.
"Some shows do nosedive at the end, or some piece of content could become incredibly controversial and affect the way the show is seen.
Unlike the ephemeral content produced by interaction between users, Snapchat AR content could become a permanent fixture in the world around us, affording Snap with the UGC moat it needs to grow to its full potential without hemorrhaging users to competitors.
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While asking for the report represents an unsurprising legal strategy, it carries some risk because its contents could become public if Judge Charles E. Ramos of New York State Supreme Court agrees with Mr. Grasso's request.
Indeed, we may well see sophisticated cloak-and-dagger operations with publications shipped in sealed containers to ensure the entire print run is fully distributed before its contents could become known to the victim.
Couple this with the way users raised money for Haiti online and schemes that enable the traditional model to be subverted, shifting power from content publishers to content consumers could become more widespread outside the realm of geeks and those with an ideological stance against online ads.
On a different delivery platform, the content capsules could become programmed against advertisements when the content market becomes more robust.
YouTube may always have a wider breadth of content, but through curation of creators and publishers' video content, Instagram could become the reliable place to watch something great on the small screen.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com