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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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content content

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "content content" is not correct or usable in written English as it lacks clarity and context.
It could potentially be used in a specific context where "content" is being referred to in two different ways, but this is rare and confusing. Example: "In this report, we will analyze the content content of the digital media strategy."

⚠ May contain grammatical issues

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

50 human-written examples

Burnham talks of "harmful" content – content, harmful?

We're focusing on content, content, content -- but that's only part of the equation.

News & Media

The New York Times

Whatever our name is, we will continue to provide you with the best sponsored SPONSORED CONTENT: Sponsored SPONSORED SPONSORED CONTENT CONTENT content.

News & Media

The New Yorker

Creating relevant and engaging content Content needs to be fun and locally relevant.

News & Media

The Guardian

IF in real estate, as the saying goes, the three most important things are "location, location, location," when it comes to wooing viewers and advertisers to online video from television, the corresponding mantra seems to be "content, content, content".

News & Media

The New York Times

More likely, Scots would pay more for BBC content – content that would also be worse because of fewer economies of scale.

News & Media

The Guardian
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Human-verified similar examples from authoritative sources

Similar Expressions

9 human-written examples

We develop a model that examines the role of content, content-user fit, and influence on social media rebroadcasting behavior.

In fact, there is no guarantee that sampled users are active on a daily basis, which is necessary for temporal models where content (content-based) [18] or user timelines (user-centric) are aggregated considering their timestamps [17].

Hebets and Papaj (2005) suggested that multiple signal components may evolve when they increase the signal content (content-based hypothesis), facilitate the perception of each other (inter-signal interaction hypothesis), or enhance signal transmission for instance in noisy environments (efficacy-based hypothesis).

After incubation, soil columns were disaggregated and the dry weight, stone content, water content, pH, carbonate content, contents of organic C (Corg) and total N as well as the isotopic signature of the Corg of each soil horizon were determined.

The conclusion of the argument, then, is that mental states must have narrow contents, contents that are shared between twins.

Science

SEP
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Expert writing Tips

Best practice

Avoid using "content content" as it can often be redundant. Instead, focus on specifying the type or quality of content you are referring to for clarity and impact.

Common error

Be mindful of repeating "content" unnecessarily. Use synonyms or descriptive adjectives to enrich your writing and avoid sounding repetitive. For example, use "information", "material", or "subject matter" instead.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

82%

Authority and reliability

2.8/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "content content" often functions as a means of emphasis or repetition. Ludwig suggests that, while it appears in various contexts, it's generally considered grammatically incorrect or stylistically redundant, serving primarily to highlight or reiterate the idea of "content".

Expression frequency: Very common

Frequent in

News & Media

40%

Science

35%

Formal & Business

10%

Less common in

Wiki

5%

Encyclopedias

5%

Reference

5%

Ludwig's WRAP-UP

In summary, the phrase "content content" is frequently used, but often considered grammatically incorrect due to its redundant nature. While appearing across various sources, including News & Media and scientific publications, its primary function is to add emphasis or repetition. As pointed out by Ludwig, it is generally recommended to rephrase the sentence for clarity, avoiding this construction in formal contexts. Consider specifying the type or quality of content you're referring to, or using synonyms to improve readability.

FAQs

How can I avoid repeating "content" in my writing?

Instead of repeating "content", consider using synonyms such as "information", "material", or "subject matter". You can also specify the type of content with adjectives like "relevant content" or "engaging content".

Is it ever correct to use "content content"?

While grammatically awkward, "content content" might be used to emphasize a point or in specific technical contexts. However, it's generally best to rephrase for clarity. Consider "the "content itself"" or specifying what aspect of the content you're referring to.

What does it mean when people say "Content is king"?

The expression "Content is king" means that high-quality and valuable content is the most important factor for success in online media and marketing. It refers to the need to prioritize useful and engaging material to attract and retain an audience.

What's the difference between "content" and "context"?

"Content" refers to the substance or material within something, like a document or website. "Context", on the other hand, refers to the circumstances or setting in which something occurs. While related, they are distinct: "content" is what is being communicated, and "context" is how and why.

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Source & Trust

82%

Authority and reliability

2.8/5

Expert rating

Real-world application tested

Most frequent sentences: