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New York, October 20 , 2015– The Guardian today announced the launch of 'Side Hustle', a new branded content campaign developed in partnership with Squarespace, the leading all-in-one website publishing platform.
First, treat everything you do in your content campaign as a scientific experiment.
Soliciting testimonials or reviews should be a point of focus in your content campaign.
So, while you're creating a content campaign, don't forget to focus on how you'll be getting the content into the hands of your customers.
Your content team, once they have that information, can create more specifically relevant and compelling blog posts, in turn driving more interest to your content campaign.
The graduation of the Fellows was held on Friday 7 April in Nairobi, Kenya, where each country cohort was tasked with creating a branded content campaign for GE Africa.
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It has run recent content campaigns with Nissan and Ford, creating and distributing content to its millennial car enthusiasts.
To maximize the reach of the content, campaigns can spend $6,000 to gain about 40,000 "high-quality" likes.
Car Throttle's approach has been to embrace branded content campaigns, which now make up 80% of the site's ad revenue.
I have led focus group discussions about meditation apps and created websites and content campaigns for prominent skin care lines, juice cleanse companies, and mental health apps.
This site uses browser-IP-address information and anonymous-browser history to report information about site accesses and to determine the popularity and effectiveness of content campaigns and placement.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com