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Robert Andrews, senior international editor at paidContent, a Web site covering paid content business models and technologies, said Piano's biggest coup was corralling the publishers.
The proliferation of unbundled content business models has benefited consumers, by providing access to products and services at a significantly reduced cost.
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The flaw in the viral content business model is that it depends on a steady stream of new visitors since users rarely return.
"We're all moving the mobile industry forward by fostering the ad-supported content business model, educating and engaging the end user," says Alvaro Bravo, VP of Business Development at Greystripe.
Radio has entered headlong into the digital age, successfully fragmenting and diversifying content and business models across a range of new media and technologies.
His point is that news companies must disambiguate their content and business models and devolve from the generalist approach, which is hemmoraging both readers and revenue.
Though, blockchain experiments aside, Unilever seems rather less publicly clear on exactly what it thinks tech giants should do to vanquish the toxic content their business models have (inadvertently or otherwise) been financially incentivizing.
Today's changes reflect a critical change in the company's focus, shifting away from the ad-driven, content-based business models of both WebMD and OnHealth, the two consumer sites acquired by Healtheon.
The question here is after years of being slapped around by government regulators is CMCSA thinking about making radical changes to its content delivery business model?
Not everything happens at once, but whenever a new platform for content is enabled through technology, experimentation follows (both with content and with business models), leading eventually to a degree of standardization so that all the players — the content creators, advertisers and consumers — can communicate and do business together consistently.
Publications have been suckered into tweaking their content and their business models to try to live off the traffic Facebook sends them.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com