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Wetpaint's entertainment platform has also created Facebook pages for each show; allowing fans to interact with content and editors via the social network.
His firm's use of local content and editors and a local ad sales forces stands in stark contrast to the largest web sites, whose advertising and content remains resolutely national.
The internal silencing of the broadcasts that beamed news and cultural programs into the Soviet Union during the Cold War represented the latest attempt by the Kremlin to eliminate media providing an alternative to those whose content and editors are controlled by the Russian government.
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Caldwell was a founding team member, vice president of content and managing editor at Beliefnet.com, sold to News Corp in 2007 after winning numerous awards, including the National Magazine Award for General Excellence Online.
Telegraph Media Group chief content officer and editor-in-chief Jason Seiken has stepped down less than two years after joining the newspaper from US public service broadcaster PBS.
Gallagher left the paper in January following the appointment of former PBS head of digital Jason Seiken as Telegraph Media Group chief content officer and editor-in-chief.
Announcing the new investment, TMG's chief content officer and editor-in-chief, Jason Seiken, said: "I strongly believe that, in the long run, quality journalism wins.
Telegraph Media Group has hired Jason Seiken, head of digital for US public service broadcaster PBS, to the newly created role of chief content officer and editor-in-chief.
Essentially, it means that Jason Seiken, the American imported as the group's chief content officer and editor-in-chief a year ago, is being reassigned to non-editorial duties.
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