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Content ID generates a third of YouTube's revenue.
Could content ID be used on the Isis video?
1. YouTube needs to use its Content ID system in a more productive way.
"Today, revenue from Content ID represents 50% of what we pay out annually.
All of this is possible because our technology, Content ID, automates rights management.
Finally, YouTube's Content ID tool is limited in scope and imperfect.
That's why we worked with labels to build and implement Content ID.
That's due to YouTube's Content ID technology, which the company says it has spent more than $60m developing.
YouTube's automated Content ID system scans all uploaded videos against a database of copyrighted material; any overlapping content is flagged.
Currently, YouTube uses a system called Content ID to try to identify copyrighted videos.
Explore: Google/YouTube's ContentID tool: What is YouTube's Content ID tool?
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