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Now add a contemporary label: artistic muse.
The tape made its way to Word Records, which was starting a contemporary label called Myrrh.
Ingvar Helgason, a founder (with Susanne Ostwald) of a stylish contemporary label based on their surnames, waited tables to pay bills.
Mr. Leon and Ms. Lim have redesigned Kenzo as a contemporary label, meaning the prices will be a lot lower than much of what is shown on the Paris runways, but they did not skimp on the fashion.
From £50, kisua.com, from October Stills Stills Created in-house in an atelier in Amsterdam, the pattern-makers, seamstresses and designers collaborating on this contemporary label are led by head of design Korrie Vulkers and design manager Martin Tramper.
Ralph Lauren is in the midst of retail growth program that now counts 25 separate brands ranging from the high end, tailoring-focused Black Label to contemporary label Club Monaco.
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One look around the floor, which is for contemporary labels and denim, told the story.
Long is the trend, and contemporary labels like Theyskens Theoryy and 3.1 Philip Lim deliver it in full.
Another change is the addition of some European contemporary labels, namely Maje, Sandro, Reiss and Zadig & Voltaire.
But for designers like Ms. Burch, and more of those contemporary labels entering Madison Avenue, being profitable is a priority, which means people actually have to be there to shop.
"There are a lot of interests to consider," said James LaForce, a public relations man who is working on several runway shows this season, many of them for contemporary labels.
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