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What he was going for, anyway, was a modern treatment of wardrobe staples that would be realistic for young and contemporary customers.
Jewellers are reporting renewed interest in pearls, while Mary Jane shoes, and cocoon-shaped coats are being interpreted for contemporary customers.
Of course, the concept of fashion revivals is about as new as the sewing machine; plus, the jury is still out on whether contemporary customers actually care about grandmotherly cachet.
Radio News magazine issued this weight in 1922; the realistic three-dimensionality of its hollow knob and futuristic hash marks and flanges would have made this two-pound weight seem newfangled and high-tech to contemporary customers.
Obviously a lot of contemporary customers want stuff they can mix and match, and they want handsome pieces for traveling, whether it's a one-handle steamer bag (reborn from the Vuitton archive) or a waxed cotton jacket with crocodile elbow patches.
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For seven years, he refined his version of the ancient carrot to approximate what a contemporary customer would want.
That is, of course, a pointed attempt by Lancôme and its agency, Publicis 133 in Paris, to symbolize the more contemporary customer being sought by the campaign.
The twists of the oak and beech Chiltern chair for John Lewis show the incredible craftsmanship of the heritage brand, as well as an ability to offer something for the contemporary customer.
After all, the public comprises customers as well as workers, and everyone knows that the contemporary customer is mad as hell, too — fed up with inept service, indifferent employees, and customer-service departments that are harder to negotiate than Kafka's Castle.
The contemporary customer is getting increasingly conscious about these impacts, which is often reflected in restaurant food choice.
There are different points of view in the contemporary customer conduct literature (e.g., Hoyer and MacInnis, 2008) typically see factor such as compatibility and trialability as customer learning necessities that impact the speed of diffusion, rather than measurements of innovativeness.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com