The team's current crest contains the motto "Palmam Qui Meruit Ferat", the motto of Lord Nelson which translates as "Let he who has earned it carry the palm", and is enscribed on the Britannia Monument.
Bidding rules prohibit logos containing the Olympic symbol, motto, flag or other imagery including a flame, torch or medal.
Another clan —Clan MacEwen— whose chiefly line has been untraced since the 15th century, has a crest badge containing the crest and motto of a baronet bearing the surname McEwen.
The crest badge used by members of Clan Maclachlan contains the Latin motto FORTIS ET FIDUS, which translates to "strong and faithful".
Crest badges are heraldic badges which usually contain the heraldic crest of the clan chief, encircled with a buckle containing the chief's heraldic motto.
The coats of arms on the inside of the bridge contains the city's motto, Ut Prosint Omnibus Conjuncti which translates as "united for the common good".
In such cases, clan members usually wear a crest badge which contains the crest and motto of the last known chief.
Each class crest is required to contain the initials USMA and their class motto.
The phrase was visible everywhere, from terminal restrooms to briefing rooms etc, but the second line of the Motto contained a sting in the tail - "if we don't, someone else will".
The scroll supporting the shield contains Muhammad Ali Jinnah's motto in Urdu, which reads from right to left: "Iman, Ittehad, Nazm" translated as "Faith, Unity, Discipline" and are intended as the guiding principles for Pakistan.
