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"Our consumption of content isn't synchronous," he said.
It's also more biased towards consumption of content rather than production.
The rise of smartphones and tablet devices has transformed the consumption of content.
He said the company was doing this by "encouraging meaningful connections between people rather than passive consumption of content".
You could argue that without needing to have pocketability, maximising screen size for consumption of content is the logical next step.
In his view, tablets are better for the consumption of content, whether that is watching Netflix or surfing the Web.
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Because their focus is on the content and, specifically, on the generation then the actual consumption of the content and the content itself.
Off-platform consumption of BBC content plays a key role in BBC Global News' content distribution and commercial strategy.
Facebook both publishes and distributes content and, importantly, earns revenue as a consequence of the consumption of the content.
The consumption of video content has never been easier and certainly never more prevalent.
And there are now many times in the week when mobile consumption of our content outstrips desktop consumption.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com