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Consumption is conspicuous.
FOOTNOTE As in many films, drug consumption is conspicuous.
This second signaling role of the brand is particularly important if consumption is conspicuous.
For example, when we wear a Rolex watch, drive a BMW vehicle, carry a Louis Vuitton bag, or talk on an iPhone, our consumption is conspicuous to others.
"Their consumption is conspicuous even though they're not doing it front of other guys," she continued.
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Both are arguably consumption that is conspicuous only to those you really want to impress.
But some technology consumption is less conspicuous.
In the D&G scheme of things, consumption is axiomatically conspicuous, flash is good and the borders between retail categories -- urban wear, sports, formal -- are permeable, to say the least.
What is "conspicuous consumption," and who coined the term?
There is conspicuous consumption, high fashion and cosmopolitan lifestyle – but also national pride and a sense of historical optimism.
And in a country where most people earn about $20 per month in return for social services and subsidies, consumption of any kind is conspicuous.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com