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Yet there are good reasons why a survey has found that 40% are cutting down on their meat consumption – becoming, like me, "flexitarian".
What once was a vehicle for flashy Hollywood types is now a handy tool for the masses -- a case of vicarious consumption becoming real.
With luxury consumption becoming global, digital and experiential, the role of luxury retailers irrevocably shifts from products to services and experiences.
Technically, a famine is a mortality rate of more than two people per 10,000 per day; acute malnutrition reaching more than 30%; water consumption becoming less than four litres a day; and intake of kilocalories of 1,500 a day compared with the recommended 2,100 a day.
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Detailed analysis demonstrated that households with high energy consumption and those with moderate consumption are becoming polarized and that there was a growing gap between consumption behavior and the perception of conservation.
With a growing number of hybrid cars, use of tax-exempt ethanol and the possibility of plug-in hybrids, gasoline consumption is becoming disconnected from highway use.
Because of socio-economic changes, charcoal consumption is becoming relatively more important, particularly in Africa, while fuelwood consumption is levelling off.
As smartphones increasingly penetrate the market, with nearly a quarter of mobile users owning one, data consumption is becoming more stratified: the heaviest users most frequently use their phones' advanced features while many people hardly touch them, according to a Nielsen report.
Even consumption is becoming more mobile.
Tribalism in media consumption is becoming more pronounced.
Reducing energy consumption is becoming an increasingly high government priority.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com