Or do you still have queries about reducing your water consumption at home?
Behind the international push by the pasta makers is stagnating consumption at home.
That is because its production is declining, whereas oil consumption at home is rising.
Now efforts to promote iced coffee consumption at home are beginning to percolate.
In the last decade, two fledgling export recoveries in Japan died as consumption at home failed to take hold.
In response, the ITA is to launch a three-year marketing campaign to promote tea consumption at home and abroad.
Some analysts say Russia has been sneaking through this quarter, taking credit for the reductions in exports that are more a result of higher seasonal consumption at home.
By the same token, he said, Asian countries needed to rely less on exports and more on their consumption at home for their economic growth.
Gallaher is trying to overcome falling consumption at home by expanding in countries like Russia and Kazakhstan, where some smokers are switching to Western brands.
The trade deficit, coupled with declining consumption at home, has been described by one politician as an ordeal "as harsh as a Korean winter".
But with both a widening of exports and signs of a rebound in consumption at home there is increasing optimism that the current recovery has staying power.
