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Consumers value security.
But some consumers value prestige, not quality.
This is because consumers value "hedonic" items over utilitarian ones, regardless of the actual price tag.
American consumers value health care and haircuts as much as washing machines and hair dryers.
Irrespective of age or psychographics, consumers value a product that meets or exceeds their perception of it.
Apple is hardly the first company to make privacy a selling point, but it remains unclear exactly how much consumers value, or even define, privacy.
"The aim is to provide flexibility to reduce the financial burden on local stations of developing local content, while at the same time safeguarding what consumers value most".
An Ofcom spokeswoman said: "Ofcom recognises the need for Royal Mail to become more efficient so it can sustain a universal postal service that consumers value highly.
A substantial portion of government expenditure (e.g., spending on public health programs) is also considered to be consumption expenditure, as it provides a service that consumers value.
The idea behind appeals centered on authenticity is that in unsettled times, consumers value what seems genuine rather than the calculated result of marketing hyperbole.
Dell, he said, had learned from the hastiness of some of its peers and understands better now how consumers value the "ecosystem" of apps around a tablet as much as the hardware, Felice said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com