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"In the consumers' mind, if they think of this person who's trying to help them, this kind of marketing may help out".
"The banks kind of dropped the ball, and in my mind, and in the consumers' mind, they left it open for different approaches," said Robert L. Phillips, a professor at Columbia Business School.
"One frame of mind is you're helping create in consumers' mind a source of pleasure, and enabling them to fulfill that pleasure," Mr. Katz said of the mobile impulse temptation.
"It is very clear that in the consumers' mind, the notion of what is health care has broadened considerably in the last decade," said Dr. George Tyson, an administrator at University Hospital and Medical Center at Stony Brook in Long Island, which offers infant massage among the services in its complementary medicine department.
The European Dairy Association EDAA) question whether the majority of consumers mind how their milk is produced.'The general perception is that European consumers are more aware that milk is produced by cows and that they are part of our rural landscape.
Investigating how a product is represented in consumers' mind is therefore essential to a better understanding of food behavior.
Similar(46)
It has gotten into the consumers' mind-set that they are going to get a great deal on a car," said Andy Boyd, a Honda spokesman.
"It is certainly on consumers' minds.
Both weighed on consumers' minds in March.
"Identity theft was at the top of consumers' minds.
Bad names bring the wrong associations to consumers' minds.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com