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Brands will also get a new potential touch point for consumers: branded pages.
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Face helps promote consumers' brand awareness so that price sensitivity may be lowered.
Washburn and Plank (2002) also found that consumers' brand awareness significantly affects purchase intention.
These results suggest that a company's negative reputation negatively influence consumers' brand attitude and purchase intention.
Consumers' brand awareness and perceived quality of product will have a significant influence on their purchase intention.
A brand and a country-of-origin have a positive correlation, as they influence consumers' brand evaluation, perceptions, purchasing behaviour and brand equity (Mohd Yasin et al. 2007).
Young consumers' brand buying preferences remain open to suggestion.
Have global consumer brands really succeeded in China?
The managers often focus on companies with established consumer brands.
"Some of the consumer brands are really building now.
"Clear Channel is not a consumer brand," he said.
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