"consumer willingness" is correct and usable in written English.
You can use it to refer to an individual's or a group's readiness to buy or use products, services, or ideas. For example, "The company's success depends on its ability to capitalize on consumer willingness to purchase its latest product."
Awareness of responsibility and intention to act were identified as crucial influences on consumer willingness to reduce carbon dioxide.
We find that the potential benefits for GM producers depend crucially on consumer willingness to accept these new varieties.
Increased consumer willingness to borrow has likely been a consequence of relatively high consumer confidence and extended low interest rates.
Slower job growth, declining stock prices and higher costs for energy have eroded consumer willingness to spend.
One can't simply increase price and expect everything to be fine if consumer willingness to pay hasn't changed; otherwise business would be a cinch.
This study uses discrete choice experiments to assess consumer willingness to pay (WTP) for packaging materials and recyclability of a beverage product.
Pricing by manufacturers should still vary positively with PCI across countries, provided that these insurance systems reflect average consumer willingness-to-pay for health, and this is inversely related to demand elasticity.
Consumer characteristics and perception factors influence consumers' willingness to purchase GM banana.
Their optimism for the tablet also stems from consumers' willingness to spend money using mobile devices.
Consumers' willingness to pay (WTP) represents a central question for providers of renewable energy.
However successful uptake of new services depends on consumers' willingness to access these.
