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But consumer watching has its limits.
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"Do we have to look at television differently?" Mr. Muszynski asked rhetorically, then answered: "Yes; it's different than it used to be, and the ways consumers are watching have changed".
Mr. Brendler said his group would approach the issue of consumer confidence much differently than other consumer watch groups have done.
But so far, none of these super-watches has been a hit with consumers.
"The watch had disappeared so completely to these young consumers that today they could discover watches as if they had never been around before," she said.
Amy Bach, executive director of United Policyholders, a California-based consumer advocacy group, has watched the situation in the East with both professional and personal interest, since the policy on her parents' Long Island home was recently canceled.
The watches have yet to make their way into display cases at Apple stores, though, and consumer perceptions might also change if the watch is seen as a must-have status symbol.
If Microsoft's watch had a singular and cool tie-in to the Kinect, for example, that could dazzle consumers and move the category forward.
Lousy home prices, a weak dollar and a shaky economy have consumers watching their pennies.
But beyond choosing what to watch, consumers have to decide how.
But Irma Zandl, president of the Zandl Group, which tracks trends among young consumers, has watched many teenagers shift their focus from apparel to electronics over the last five years.
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