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Now we need to see technical validation and consumer validation".
Now we need to see the technical validation and consumer validation".
Expect plenty of happy talk, defensive posturing and denial, but not much in the way of consumer validation.
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While we couldn't agree more, few of these hardware devices are FDA-approved, and despite their proven widespread appeal with consumers, scientific validation is often difficult, expensive and often intractable.
What will validation validate?
So rather than relying on consumer led identification and validation of locations, a la Yelp or Foursquare, the Meridian team have instead focused their efforts on building an intuitive Content Management System CMSS), that businesses can control and use to set up their own points of interest.
If the past few quarters were not proof enough that the hardware community is increasingly using crowdfunding for early validation and consumers are willing to take risks on new products, the first quarter of 2015 should settle the debate.
49 The intervention development process involved collaborative design workshops (including journey mapping and persona building), 49 sketching and iterative validation by consumers.
This is a testament to the rigorous process used in the generation of the questions and their validation by parents, consumer advocates, clinicians and researchers in our Delphi study (submitted for publication).
This study describes the development and validation of the Consumer Quality Index Relatives in ICUs (CQI 'R-ICU'), which aims to measure the satisfaction of relatives and to identify aspect of care that need improvement in the ICU in a reliable and valid way.
Watts: "It works on two levels: Generation Y consumers need that pre-purchase validation and retailers need a constant stream of content to compete".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com