The Kiwi Move ships with apps to begin with to prove to consumers its usefulness, though it's designed to be used as a stepping off point for developer ambitions.
Consumers used a Global Perceived Impression of Usefulness (GPIU) scale to rate usefulness of the mSTEPs, scored with an 11-point NRS scale, 0 indicating 'not at all useful' to 10 indicating 'extremely useful' [ 46].
Also, we find that consumers value usefulness of a system more and enjoyment less when a general practitioner advices them to use a health recommendation system than if they use it out of their own curiosity.
A semi-structured interview schedule was developed and piloted to explore perceptions about musculoskeletal MoCs including: i) aspects important to their work (or life, for consumers) ii) usefulness of standardised evaluation frameworks to judge 'readiness' and 'success' and iii) challenges associated with standardised evaluation.
The team comprises an engineering specialist, an editor and a reporter from Consumer Reports and a research analyst, who determines how consumers use a particular product and what information they need to judge its usefulness.
Therefore, we hypothesize that: H3: When an intermediary supports the health recommendation system in an advice to the consumer this (a) increases the impact of perceived usefulness and (b) decreases the impact of perceived enjoyment on their intention to use the health recommendation system, compared to when consumers use the health recommendation system out of their own interest.
Consumer perceptions of usefulness and attitude toward e-shopping influence intention to shop online, while perceived ease of use does not influence attitude toward e-shopping.
Third, we test H3, the hypothesized interaction effect of intermediary advice context (advice to participate vs. participation out of the consumers' own interest) with consumers' cost-benefit evaluations for usefulness and enjoyment on consumers' intention to use the health recommendation system.
We find that the effect of usefulness on consumers' intention to use the health recommendation system is greater when the intermediary advices participation in the recommendation system (p <0.01) and that the effect of enjoyment is smaller in the advised participation context (p<0.05).
Furthermore, the participation advice of an intermediary that introduces consumers to the health recommendation system affects consumer's orientation towards usefulness vs. enjoyment in determining their intention to use the recommendation system.
