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Launched by Emap, Heat, along with that publisher's other consumer titles, was recently taken over by Bauer.
And consumer titles hover just behind B2B rates up to the most experiences posts, when they command upwards of £60K.
The Times and Sunday Times newspapers websites relaunched and have become the first News Corp consumer titles to start charging.
"What surprised me a little bit about this one is these are fairly big consumer titles," Mr. Fennell said, which tend to be "a little more cautious".
E-book revenues declined 3 per cent in the quarter, but still represented 22 per cent of sales for consumer titles in the third quarter.
Emap publishes more than 60 consumer titles in the United States, mostly enthusiast titles including Motor Trend, Guns & Ammo, Hot Rod and Skin Diver.
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Technology and personal finance books remain the Dummies top sellers — the different editions of "Windows for Dummies" have sold more than 10 million copies combined — while the No. 1 consumer title is "Personal Finance for Dummies," by Eric Tyson, who has also written Dummies books about investing, mutual funds and mortgages.
The elimination of paperwork coupled with a proactive approach should benefit borrowers, said Timothy M. Dwyer, the chief executive of Entitle Direct, a direct-to-consumer title insurance company.
About 3,000 consumer magazine titles are now published in the UK.
Eyes will be on a number of consumer fashion titles to see if they can win back some of the audience lost to independent fashion blogs.
Local stores are able to reorder on their own, but the purchase must come from their own budgets....Today, nearly a quarter of all consumer adult titles are sold through superstore chains like Barnes & Noble and the Borders Group, compared to 18.6% through independent bookstores.
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