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Yet a word-of-mouth, groundswell approach might help change consumer thinking around something so tedious as paying a phone bill, he said, if The Big Idea can counter the inertia.
"Put yourselves in the shoes of a consumer thinking about what phone to buy next week or the week after — there's just a lot of uncertainty and confusion," the person said.
But Jayaraman (whose book, Behind the Kitchen Door, will be published next year), justifiably believes that these battles won't be won at a federal level without a massive shift in consumer thinking.
"There's an industry that works on the back of this and to continue the uncertainty and prolong the date – whether you are a car manufacturer fitting DAB radios or a consumer thinking what sort of radio to buy – that starts to get quite difficult," she said.
The viral nature of the social media can also amplify the chatter without necessarily reflecting wider consumer thinking because a single message can be reposted thousands of times.
"A consumer thinking about buying a video camera system should start out by answering a few simple questions," said Jeff Hoover, the president of Audio Advisors in West Palm Beach, Fla., a company that designs and installs electronics.
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Consumer confidence (pdf) rose (what are consumers thinking?!!!).
Notably, Lionsgate invited no reporters: The studio did not want consumers thinking this was another instance of Hollywood trying to force-feed them a movie through professional filters.
With four doors, the all-electric Tesla Model S (from about $58,570 to $106,570) is officially a sports sedan, though its Jaguaresque curves and racy performance will have many consumers thinking "sports car".
According to a survey released last week by cars.com, 32percentt of consumers thinking of buying a new car had begun looking at used vehicles instead, 5 percentage points higher than last October.
A colleague asked: Couldn't the "time vs. money effect" be explained by the fact that consumers thinking about money are focused on the negative aspect of the product's cost, while consumers thinking about time are focused on the product's benefit?
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