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"It comes down to a consumer signal," says Kyle Wiens, the founder of iFixit.com, a repository for user-generated repair manuals to the latest gadgets.
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Programmatic trading enables advertisers and agencies to make sense of data inputs in real time – consumer signals, inventory types, context, pricing and creative offers – and make instant, efficient buying decisions against target audiences.
The ability to collect multitudes of consumer signals from all platforms and directions and organize them into a deeper, more sophisticated--not to mention accurate--view of every stripe of consumer will actually help creatives do their jobs better.
Consumers signal struggle with clear emotional markers, such as anger, frustration, and anxiety.
The ongoing introduction of digital money as the incorporeal medium of exchange for demographically conceived, distributed consumers signals the beginning of globalized, all-embracing free market capitalism.
The United States economy ended 2012 on a surprisingly sound note as factory output increased and low inflation lifted the buying power of consumers, signaling that the economy may weather this year's higher taxes.
Mobile is big now, but before that was the case, Joel claims that consumers signaled this change with a shift in their buying habits.
In a sign that consumers have adjusted spending to be more in-line with the weakened economic environment, many consumers signaled that their spending will likely still be hampered by uncertainty related to income and job prospects.
Consumers signaled a return to shopping following a couple of years of anemic growth caused by one of the longest recessions on record.
"The recent announcements in consumer electronics signal next year's growth".
In the past, brands served a twin-signaling purpose: they acted as a consumer-facing signal of product quality and a peer-facing signal of status.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com