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Discover LudwigThe term "consumer segment" is correct and usable in written English.
It is used to refer to a group of people who have similar characteristics such as age, income, and preferences when it comes to making purchasing decisions. For example, "The company identified a key consumer segment and tailored their advertising campaign to target this group."
Exact(59)
The consumer segment, where Hewlett-Packard thrives, has been hardest hit.
(Dell's per-PC profits are calculated from its total PC revenues and its consumer segment profits).
A few mainstream retailers have started to embrace this consumer segment.
Although earnings rose in ConAgra's trading and food ingredient businesses, the decline in the consumer segment worried investors.
4. Advertise brands jointly with a marketer in a different product category that targets a similar consumer segment.
Wardah took hold by being better at finding a consumer segment, and at engaging with consumers within that segment.
It also allowed the company to assess the demand for each kind of snack overall and by consumer segment.
Now, it appears businesses are finally realising the competitive advantage of catering to this significant consumer segment.
And of course, just because someone is from a particular background and a communications professional doesn't make them automatically an expert on that consumer segment.
Today, the LGBT community is no longer a niche consumer segment but an influential group whose voice grows stronger all the time.
Similar(1)
Thus, the food consumption style tool is applied to obtain consumer segment-related preferences toward product features and represents a good starting point for product development.
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CEO of Professional Science Editing for Scientists @ prosciediting.com