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The company estimates the audience size for radio stations by extrapolating from the results of its consumer sample.
They employed consumer sample spread over five retail sectors (grocery, clothing, DIY, electronics, and furniture).
The consumer sample consisted of 119 adolescents and 117 adults from Norway (118 females and 118 males).
The participating consumer sample was closely representative of the Australian population.
The PiRAQ was piloted with a consumer sample (women with RA and partners) (n = 17).
A representative consumer sample was achieved with regard to gender and location in accordance with ABS data, however, there was a greater proportion of participants with tertiary qualifications, and as would be expected, a higher proportion of older consumers.
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The campaign, which began rolling out in stages on Sept. 6, focuses primarily on the Los Angeles market, where Jarritos has commissioned three murals and is doing consumer sampling.
Table 2 shows new calculations for consumer sampling plans defined by P LTPD) and LTPD.
Hypotheses testing and predictive validity assessment are based on two large-scale consumer samples, one main study and one validation study.
Second, a random sample was drawn from the consumer samples available to YouGov/Polimetrix which are representative of the US population and the characteristics of these individuals were recorded.
Employing consumer samples, and stimuli ranging from the abstract to the realistic, three studies provide evidence that people process a package more fluently, thus increasing its attractiveness, when it is presented in a low rather than high complexity context.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com