Sentence examples for consumer resonance from inspiring English sources

Consumer resonance is powerful in affecting a user's image of products and, as this resonance expands with iterative enforcement, the user's buying intention can be strongly altered.

In order to develop consumer resonance, product messages articulated on a social network site (SNS) must be designed with the proper content and delivered through the proper channels.

Using uses and gratifications theory, this study built a model to explain user behavior of consumer resonance on SNSs in dimensions of content gratification, social-relation gratification, and self-presentation gratification to drive increased purchase intention.

How can Microsoft regain its resonance with consumer without a zippy consumer-facing brand?

MIT Sloan Senior Lecturer Renée Richardson Gosline and MIT Sloan Professor Glen Urban, along with NYU Shanghai's Jeffrey Lee, outline how consumer-based storytelling benefits marketing campaigns, how it positively impacts a company's resonance with consumers, and how brands can implement a consumer narrative strategy.

"Does Levi's have enough heritage or enough resonance with consumers?

"We are entering a phase where nonadvertising-supported editorial has a real resonance with consumers," Mr. Kimball said.

Erick Neher, the executive marketing director of the Hearst Group, said that the Zagat name has a resonance with consumers: "They have done a tremendous job of branding themselves as a diner's and traveler's best friend," he said.

Apple should feel no guilt: Taking features from standalone providers that have proven resonance with consumers and baking them into your platform-level services is a smart move.

Unlike many other multivariate procedures that are even more sensitive to initial estimates and require a good deal of statistical sophistication for interpretation, CART has an intuitive resonance with researcher consumers.

That resonance with a local consumer base can present unusual challenges.