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Sales of cookies and crackers, by contrast, have been increasing more than 5percentt a year, benefiting from the quest for convenience and a growing consumer realization that low-fat snacks do not always have fewer calories than the indulgent treats they are meant to replace.
In 2016, one of the biggest trends in technology was the consumer realization of virtual reality (VR) — the ability to become immersed in another world.
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Findings reveal that consumer participation in the realization stage (physical production) enhances affective commitment to the product.
Finally, engaging consumers in both the realization and design stages of the production process does not create value for consumers over and above the main effects created by a high level of participation in either stage.
And for consumers and entrepreneurs, a realization took hold: juice did not have to be part of a challenging, expensive cleanse.
This has been a fascinating and somewhat surprising development, driven by starvation in the industry for new sources of book consumers and the sudden realization that black people are hungry for reading relevant to them.
Once an easier and more convenient way to rent came along (Netflix), consumers awoke to the realization that there are very few movies actually worth owning.
"There is an increasing realization amongst consumers that the difference between the high-end and low-end is becoming very fine," he says.
On the other side of that coin is the realization that consumers have the ultimate power.
For those not in the know, Mud Jugs are colorful pots painstakingly designed to be spit into while consuming various smokeless tobaccos chewing tobacco, dip, etc. Compton started the company in 2004 along with a friend, Jeff Welch, following the realization that consumers kept spilling or drinking from tobacco juice receptacles, commonly referred to as spitters.
With more and more companies, industry leaders and consumers coming to the realization that the old way of doing things - that outdated cradle to grave attitude - breeds inefficiency, environmental damage and social inequality, not to mention poor product quality, it's increasingly clear that good design is good for business.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com