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Asked to choose from a list of expressions about what they'd most like to be called, survey participants chose "customer" overall at 66%, with "guest" coming in at 22% and "consumer" ranking last at 5%.
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To spend time in a Wynn casino is to realize that interior design is ultimately a "positional good" — a term coined in the nineteen-seventies, by the economist Fred Hirsch, to denote things whose value depends purely on how consumers rank them in desirability against the competition.
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end{aligned} Fig. 4 The output (consumer surplus) ranking.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com