Consumers' quest for variety may be one factor and that would play directly into the hands of National Beverage, whose sales and EPS growth rates, modest though they were, beat the declines experienced by the two giants in the past year.
Britvic was another faller after Goldman Sachs downgraded the stock to a "sell", saying that rising raw material costs and "the consumer's quest for value" would hit its margins.
The Orkney Islands' disruptive business model embraces partnerships and consumers in their quest for 100% renewable energy.
In their crisp and smartly paced book, Silverstein and Fiske contend that one of the most powerful marketing trends driving U.S. consumers is the quest for "new luxury" items not Rolls-Royces and Gucci handbags but BMWs and Coach valises.
"It will be very difficult for any kind of organization to thwart the efforts of both retailers and consumers as they quest for the perfect deal," said Marshal Cohen, chief retail analyst at the NPD Group, a market research company.
Third, the construct of a representative insured, while greatly facilitating the analysis, is hardly compatible with the quest for consumer choice regarding health care, which enhances efficiency only if preferences are heterogeneous.
As her dad plays golf in the background, Ivanka herself appeals to Filipino consumers on "a great quest for luxury".
Our market relations are dominated by the quest for profit and consumer satisfaction; our political relations are dominated by the competition for power; and our peer relations are dominated by the search for status, identity and acceptance by others.
When consumer-ethnographers fall victim to the quest for "social desirability," presenting themselves as healthier eaters, more frequent exercisers, or more disciplined shoppers than they typically are, we can ask them to pass the phone to their spouse to comment on the accuracy of what's being reported.
While the lion's share is still spent in large chain stores like CVS Caremark or RiteAid, consumers, some probably uninsured, on a quest for cheaper drugs or drugs off-prescription are embracing alternative distribution channels and are increasingly buying over the Internet [2], [3].
Note that the quest for a normatively significant representative consumer is different from that to a positive representative consumer.
