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The F.T.C. does not have the authority to assess fines in consumer protection cases.
Also that year, the companies paid $5.4 million to state attorneys general investigating consumer protection cases involving Zytorin and Zetia.
In other prominent consumer protection cases, states have worked together to pursue companies or industries, including cigarette makers and subprime lenders, over charges of deceptive marketing.
He and the Legal Resources Center, a nonprofit organization he helped establish, won some of South Africa's first consumer protection cases on behalf of poor blacks, some of whom had been defrauded by bill collectors.
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The department said the penalty was the largest ever paid by an airline in a consumer protection case not involving civil rights violations.
It is the largest settlement paid by a drug company in a state consumer protection case, topping the $58 million that Merck paid to settle similar allegations about Vioxx, lawyers for the states said.
According to The Associated Press, the proposed settlement–if OK'd by a Los Angeles federal judge would be the U.S. Federal Trade Commission's top civil penalty in a consumer protection case.
In July, the companies agreed to a separate $5.4 million payment to the attorneys general of 35 states and the District of Columbia for costs incurred in investigating consumer-protection cases involving the drugs.
Trademarks as we know them today evolved out of consumer protection court cases where one company sued another for using deceptive marketing practices.
"The general public is now aware that there is a cost to be paid for consumer protection, in some cases a very big cost for very little protection," she said in a 1982 speech to the Federal Trade Commission.
These debit cards lack consumer protections in case of fraud or loss, and aggressive marketing tactics by partnering banks limit student choice.
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