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The Tesco brand represents arguably the UK's most powerful consumer proposition for the mainstream.
"In the end," Mr. Bosworth said, "it was an experiment that did not have a compelling consumer proposition".
"The consumer proposition is pretty simple," Dan Harman, the MojoMotors director of marketing, said in a telephone interview.
Hybrid terrestrial and internet TV offered by a telephone company is not a simple consumer proposition to explain.
By contrast, he said, "we have a very clear consumer proposition, on the site and in our shows".
Despite its position as a technology superpower and with an estimated $33bn in the bank, it has largely failed to deliver a convincing consumer proposition for social networking.
Similar(26)
He will bring extensive expertise of devising and delivering commercial and consumer propositions to drive loyalty and engagement amongst audiences.
Another is in the area of enterprise companies that help make the consumer propositions work better.
But while here in San Francisco I've also come across European VCs who are simply not spending their money on consumer propositions in Europe.
On the contrary, the artificial intelligence systems we are currently capable of building require near totalitarian levels of data and/or access to data and yet consumer propositions are only really offering narrow, trivial or incidental utility.
It was a consumer value proposition that publishers liked — including The New York Post, The Boston Globe, The Atlanta Journal-Constitution and The Village Voice.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com