ZiXXo, by contrast, lets advertisers issue coupons online and places them on search results, online maps and other such places, but charges advertisers only when a consumer prints one out (50 cents per coupon from next year), thus expressing an intent to redeem it.As ZiXXo is pioneering "pay-per-print" advertising, Ingenio, another San Francisco firm, is betting on "pay-per-call".
The decreasing importance of consumer print advertising was demonstrated in a comparison with the F.T.C. data from the previous year.
The decision by Reynolds to shun consumer print publications was reported on Tuesday in The Winston-Salem Journal, in North Carolina.
[C9.] REORGANIZATION Hoping to increase its business for corporate and consumer printing services, Hewlett-Packard said it would revamp its printing division.
"Kodak is struggling to rebuild its operations around commercial and consumer printing as sales of its traditional film and photography gear tail off.
Advertising spend in consumer print magazines has fallen almost 40% between 2005 and the end of 2013, from £703m to a forecast figure of £431m.
But Gartner voices a note of hope for consumer printing, predicting that the ability to "plug and print", letting a user free themselves from the nitty-gritty of setup, will come in 2014.
SAN FRANCISCO — Hewlett-Packard on Wednesday said it would reorganize its printing division, the company's crown jewel, to try to accelerate the growth of its corporate and consumer printing services businesses.
* Ginger Taylor, associate strategist on the General Electric account at OMD, New York, a media services unit of the Omnicom Group, was named print director to lead a new unit dedicated to the consumer print buying business of Johnson & Johnson.
Assertion: Time Inc (along with all consumer print media) can only avoid decimation, destruction, or reduction to minor status in the content supply chain, if it sells more print ads.
His company has consolidated its consumer printing and photography businesses under one chief, and is retraining its salespeople and dealers to persuade corporate customers to buy suites of equipment that include digital cameras, printers and color copiers.
