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There's nothing unusual about a political pollster conducting consumer polls for corporate clients, but for most it is a sideline.
Statistics from recent consumer polls by Edelman, and Young & Rubicam, show that 87% of UK consumers expect companies to consider societal interests equal to business interests, while 71% of people make it a point to buy brands from companies whose values are similar to their own.
Just a few weeks ago Toyota again dominated consumer polls in the annual J.D. Power and Associates initial quality study.
And now consumer polls (and soon-to-be-released sales figures) which prove Apple needs to cut iPhone costs.
Gratuitous humor may rate high in post-Super Bowl consumer polls, but its not likely to do much for your business.
Alaska Air (23) is cheap at 27% of revenue and book value, yet consumer polls consistently show that folks would rather fly it than any other airline.
Similar(51)
Democracy is more than consumer polling.
I threw out some ideas to them that were based on concepts in consumer polling.
And unlike consumer polling, which requires finding participants, insurance databases contain ready-made samples.
The controversy affected public perception of black and white players in different ways, according to consumer polling.
THE Olympic Games remain a strong international brand for potential advertisers, but recent developments ranging from over-commercialization to the publicized use of performance-enhancing drugs by athletes has tarnished the Games' once-golden image, according to a new global consumer poll by the McCann-Erickson World Group.
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